Influencer Marketing 2.0 – The Role of Micro-Influencers
As influencer marketing matures, brands are moving away from celebrity endorsements and mega-influencers, instead turning to micro-influencers who have proven to be highly effective at generating engagement and building trust with niche audiences. This shift marks the beginning of what many are calling “Influencer Marketing 2.0.” Micro-influencers, who generally have between 1,000 and 100,000 followers, […]
